In previous blogs and articles we’ve talked about where to find good interior design magazines in the UK and what information they can provide to assist you when creating a well-designed interior space.
If you are using interior design magazines in the UK to source restaurant furniture, hotel furniture or bar suppliers, here is a note of caution. Regardless of the quality of the independent editorials it is difficult for publishers to be certain that their advertisers are good contract furniture suppliers.
This is because of control. Quality interior design magazines in the UK will have control over editorial policy and should make their editorials independent and unbiased or, if they’re not, they should state that articles are sponsored or paid for by advertisers. If contract furniture suppliers are sponsoring articles then it is obvious that any editorial mention of them will be positive, regardless of their true quality. Generally we refer to these articles as ‘advertorials’ to help avoid confusion.
So how do you know if you’re looking at good and reliable contract furniture suppliers when they appear in print? You don’t. You’re better off investigating a little further. Ask for samples or testimonials and look at their client lists. Also, take a look at their websites. Websites are their shop windows. You’d be surprised what you can learn from them.
So it makes sense to read the online versions of good interior design magazines in the UK, especially those with contract furniture suppliers listed in them. You can click directly from one website to another and back again in an instant.
GS Magazine 